When developing a website for your business, the most important thing is planning. Many business owners know very little about this stage. Your website is the entry point to your business. Whenever people are looking for services or products from your company, your website introduces them.
For a great website, working backwards is the secret. Ask yourself these questions
How do you get people to your website?
This question should keep you on toes when you are planning with a web designer. Which marketing techniques do you need to bring in customers to your business? Consider pay-per-click, social media, PR or search engine optimization. This helps you calculate the marketing techniques, and which would work best for your site and targeted audience. Here, you should consider which method would bring potential customers to your business at a low cost.
What is your target market?
Everyone that searches for something specific on the website has a user intent to get something from the online market. Your website must be clear on the clients that you target. This would mean that you lay it strategically with a design that peculiarly attracts that specific market segment. For example, you’re in marketing department, you should align your site to how it will attract those viewers you target. Do not try to please everyone, you could lose focus. Find your targeted audience before planning out your website.
What are my customers’ concerns?
Your potential customer would want to know that they are on the right website that have the services or products they would require from your company. Your website should have an ‘About us’ page to have a rough description of your business such as how long you have been in the industry. Your web design Singapore professional should help you predict the questions before, as you decide on the design of the website.
What is the expected behavior from the customer?
When viewers land on your website, how do you expect them to behave? Do you want them to call you whenever they land your page, send you an email or sign up for something and in the best scenario – buy your product? A great website will be clear on what you expect the customers to do whenever they are on the page. Make the products or services easily accessible to the customers if you want to earn from them.
A great website can only be achieved through planning and a deliberate decision to target a market segment that is related to what you offer, use the best online strategy to drive them to your website. The best method is to consult a professional and allow him or her to advise what is best for your website and business.